About Novelty


In 1971 the young Bangladesh Republic was starting to build itself from the ground up after the turmoil of the Liberation War. Despite its great economic difficulties, Bangladesh began to flourish in many areas, especially the textile domain. It was for the growing domestic demand for sewing thread that Mr. Abdus Salam and late Prof. Nurul Bari Chowdhury founded the Bangladesh Thread Industries (BTI) in a small workshop in Chittagong. This was the birth of today's WELL GROUP, now a leading industril group in Bangladesh.

Since our humble beginning just over two decades ago, Mr. Abdus Salam has managed to nurture this company at a steady pace. Twenty years after its foundation in 1973, BTI moved its present location in BSCIC Industrial Estate, Kalurghat, Chittagon, under the banner of WELL GROUP.

It was here that the foundation was laid for our modern and integrated production facilities for industrial sewing and embroidery thread (spinning, twisting, dyeing and finishing), dyed yarn and ready made graments - all under one complex, which hots an 8MW in-house power generation facility, ensuring an uninterrupted production process.

Today WELL GROUP employs over 23,000 people in its integrated production units, operating in an indoor facility spanning over 10,00,000 sqft.

WELL GROUP is not only dedicated in it's efforts in the textile sector but has also spread its wings into the Food, Hotel, and Real Estate sectors in the recent past. Today, WELL GROUP has 22 production facilities that include a food court and a 3-star hotel among others, with an combined annual turnover of US$ 100 million.


Tasty bakery items made with utmost care.


A team dedicated to excellent service.


Customer satisfaction is the zenith of our goals.

Interested in our products? Find them all in one place!

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